A rebrand reflecting Bulgaria's culture
Team
Role
Tools
Duration
Solo
Art Direction
Design
UI/UX Design
Research
Figma
Illustrator
Photoshop
Indesign
6 weeks
Overview - School Project
Problem
Bulgaria’s one of Europe’s oldest countries. Ancient Empires were strong presence as well as Bulgaria having many past historical invasions. They’ve been through so much throughout history, but not many know Bulgaria’s unique historical cultures.
Design
Bulgaria has a rich culture and they’ve kept a rich history through their landmarks and continued traditions. To reflect Bulgaria, it was important to showcase how their architecture encapsulates the influence from other cultures from history. At the same time bringing Bulgaria’s traditions and colors to life.
Branding Statement
Bulgaria holds so much truth that no one takes the time to discover. Once you set foot into this world, you want to know more and experience everything. It's a place you can be in without being bored.
Bulgaria provides the best opportunity to immerse yourself in its history and culture. Giving insight through their strong identity. Having influences from other cultures throughout history is reflected in Bulgaria, especially in its architecture which is why it’s the:
"the mosaic"
Takeaway
Bulgaria provides the best opportunity to immerse yourself in its history and culture. Giving insight through their strong identity. Through exploring in many research of old ancient history and how it can be expressed in modern times, Bulgaria’’s true colors are found through its people, traditions, and architecture.

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