Venmo
An all-in-one digital wallet app experience.
Project Type
Fin-Tech (P2P) payment app, App,
Tools
Figma, After Effects, Miro
Role
UX/UI Designer,
case study
Timeline
3 months
Overview - School Project
Problem
For everyone from any generation, handling money digitally has never been so simple and exciting. Our challenge was to remove any information that could be viewed as confusing and overwhelming while also making sure the user will still feel confident while using the app.
Design
Venmo explores an easier way  to make it comfortable for anyone from tech-savvy to non- tech-savvy through different new features. Users will be more confident using the Venmo app relying it as their main wallet and being financially organized. With a new redesign of being more playful and approachable, this was achieved by illustrations, vibrant colors, and less overwhelming content.
Process
How We Got There
Discover
Gathering insights and understanding the problem space.
Define
Synthesizing research to pinpoint core user needs and goals.
Ideate
Brainstorming and sketching multiple solutions and concepts.
Design
Crafting wireframes, High-fi mockups, and interactive prototypes.
Deliver
Finalizing assets, handing off designs, reflecting on learnings and next steps.
Jump to process
Features
Task flow 01: A Digital Wallet with Your Basic Needs (Rui)

Diana Ku is looking for an efficient and convenient digital money transfer to prevent frustration when forgetting her wallet.

01 Digital Wallet

Creating a way for users to carry no more than just their phone wherever they go simply by putting all the cards into Venmo.


-Venmo’s digital wallet will carry your basic needs.
-Without needing to carry any more of your physical items like your Credit Cards, IDs, and much more.
-You’ll have them into Venmo easily organized and attainable.

Adding to Your Wallet

-Add your credit card just by simply scanning your card or manually entering the information.
-You can also add your Drivers license within a couple of minutes.
-Users will have their cards automatically filtered for them for easier and quicker access.

Task flow 02: Focus to Certain Users' Transaction (Suebin)

Michele is looking for a straightforward flow of checking her kids’ spending to feel less anxious about her kids’ money safety without holding her phone for too long.

02 Groups

Easy access with a focus on certain users’ transactions. The straightforward flow of checking certain users' spending and feeling less anxious.


-Venmo’s group page gives you the opportunity to have a more personal and private experience.
-Creating your own groups for specific user transactions.
-You’ll be able to chat and view transactions within the specific group.
-Good to keep track of spending in a family setting.

Pay/Request Within a Group

-Can easily and straightforwardly send money to someone you frequently interact with.
-Easy to recognize the payment notification on the message.
-For a safe and secure transaction, multiple confirmations will be shown.

Task flow 03: A Travelers Budget Plan (Gabriela)

Charles is looking to have an easy travel experience and worry less about managing money by being more organized financially.

03 Traveler Budget

Have an easy travel experience and worry less about managing money by being more organized financially with a traveler's budget plan.


-The Traveler’s planning page offers a customizable budget plan for your travels.
Providing automatic calculations.
for Recommendations for making managing money easier and safer.

Multiple Plans Recommended

-Based on the budget you set up, Venmo will advise users on how much they could spend on certain endeavors for their trip, financially helping them to be aware of their spending.
-Venmo will also generate recommendations for their chosen plans in accommodations, transportation, and food.

Task flow 04: Easier Onboarding & Guided Set up (Alexandra)

Kurt wants an onboarding experience where he’ll understand the values of Venmo and a set up where he will be left confident and ready to use Venmo.

04 Onboarding & Guided Set up

An onboarding experience where you’ll understand the values of Venmo and a setup where you’ll be left confident and ready to use Venmo.

-At first glance you are shown Venmo’s values, creating transparency with users and the brand.
-Within 5 easy questions you will sign up, feeling confident about what it is you signing up for.
-Privacy is emphasized in the boarding process.
-Set up a guide, where you can be helped with two primary functions of Venmo.

Discovery
Desk Research
Research Goals
Through our research we wanted to really know our target audience. Over 7 million users belong in the 18-34 age group. We decided to interview different types of age ranges to get a better insight on how digital wallets are used in their daily lives, if any. Also understand the changes digital wallets have done in society. Discover the difference between its competitors have and create a new and improved venmo.
User Interviews
We interviewed 13 empathy interviews all ranging from 18 to mid-50s. We wanted to expand our target audience to understand their point of view of the new digital money world. Who we interviewed: College students, International students, Travelers, Side Hustlers, Business Owners, Parents
“I found that when I depend on my phone I tend to forget my wallet, which has ID and other important things I can't leave without.”
“I'm old school, don't like to mess around with apps like that when handling money. But my son's use it and often encourage me to jump on bandwagon of money transaction apps.
“I'd like that (an app to track my cats’ nutrition) so that I would know if I'm feeding him too much or too little of something.”
“It would be amazing if you do it all on an money transaction app.”
Competitive Analysis
Google Play
Google uses NFC technology, erasing your data as soon as the payment is complete. The security is very reliable and strong. Links to google account easily.
Zelle
Zelle offers more than 1,000 banking apps. It’s an easy way to transfer money to another bank. Easily change accounts within the app compared to its banking apps.
Worldremit
Worldremit can be used with over 130 countries worldwide. Cash collection for instant exchange, bank transfer, mobile money and airtime top-up.
Define
Personas & Journey Map
Personas POV
Through each persona’s POV, we emphasize the right design challenge to resolve the user’s needs.
Ideate
Affinity Mapping & HMW
After researching and identifying the pain points, we begin generating ideas for solving the problems and meeting the goals for users by mapping out different themes and How might we.
Site Map
Design
Sketches & Wireframes
Moderated Usability Testing
We conducted moderated usability tests for each user flow prototype. Our group consisted of 12 volunteers ranging from the ages of 19 - 54 years old. Based on our user feedback we were able to iterate important key pain points to create a better user experience overall before the final design.
1. Instead of adding cards on the profile page, users preferred adding cards to be located on its own page since it is easier to navigate.
2. Rather than entering the budget in settings, the users preferred it be easier to just have it on the Travelers Page instead. Making it less confusing and unnecessary to go in a whole different section.
3. Instead of going back to the previous page(s) to send money, the users preferred to have direct access to pay/request in the chatroom page.
4. Instead of guide being on the whole set up of the account, users found syncing contacts and adding first payment of method to be priority. Guided set up was moved from ‘Get Help’ under settings to the profile page for easier access.
Design System
Key Takeaway

Made us aware of the importance of being digitally accessible for everyone from tech-savvy users to non-tech-savvy users. Allowed us the opportunity to create a wider range of features for users with different backgrounds. Based on our fast-paced society, people rely more on on-the-go apps and a simple lifestyle.  Our empathy interviews allowed us to gain a better understanding of information from a variety of users’ perspectives. When it comes to money, everyone wants to feel sure about how they handle it and they want an experience that flows smoothly.

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